The Week That Nearly Broke Me — And Why I’m Still Building
A ShopWithMore founder update I’m going to be honest with you. This week nearly broke me. Not nearly broke the business. Nearly broke me. There’s...
Why the Next Unicorn in Ecommerce Will Be AI-Native — Not AI-Adopted
Every major technology shift produces the same pattern. The companies that win aren’t the ones that adapt to the new technology. They’re the ones that...
The End of the Sponsored Row: Why Paid Placement Is Broken
You already know which row to skip. You open a marketplace, type what you’re looking for, and the first four results are marked “Sponsored.” You...
Six Months In: What I’ve Learned Building ShopWithMore
Six months ago, ShopWithMore didn’t exist outside of a document and a very stubborn belief that ecommerce needed to be rebuilt from scratch. Today it’s...
Why I’m Building for the World from Lancashire
Lancashire made things for the world long before anyone had heard of Silicon Valley. The mills that defined this part of England didn’t just supply...
What “AI-Native” Actually Means (And Why It Matters)
Open any tech company’s website right now and count how many times the word “AI” appears. On most of them, you’ll lose count before you...
Why I Built ShopWithMore
Most days I start work before the sun comes up. I load up the car, check a route, and spend the next several hours delivering...