The Hidden Labour Behind Every “AI-Powered” Feature
Every time a company announces an “AI-powered” feature, there’s an unspoken second half of that sentence that almost never gets said out loud: powered by…
Read moreNews, updates and insights from the ShopWithMore team
Every time a company announces an “AI-powered” feature, there’s an unspoken second half of that sentence that almost never gets said out loud: powered by…
Read more
Ask someone about the best customer service experience they’ve ever had, and it’s rarely a global marketplace. It’s usually a small business — someone who…
Read more
The convenience of one-click purchasing was built to remove friction. Nobody designed it to make you think about where the item actually ends up. Speed…
Read more
“Free shipping” is one of the most persuasive phrases in ecommerce. It’s also one of the most misleading. Shipping is never actually free Someone always…
Read more
Open any major retailer’s “AI shopping assistant” right now and try something simple: describe what you actually want, in your own words, the way you’d…
Read more
It’s one button. A few pixels, a colour, a word. And it might be the single most psychologically engineered element of the entire ecommerce experience.…
Read more
I’ve never done an MBA. But I’ve spent the last year learning more about ecommerce from the seat of a delivery car than I think…
Read more
Why I Think the Next Five Years Will Rewrite Retail Entirely I want to make a prediction. Not a careful, hedged, “on the one hand…
Read more
Ask someone how they feel about online shopping and listen carefully to the answer. Most people will describe an experience they’ve learned to navigate defensively.…
Read more
Imagine you wake up on Saturday morning, open your phone, and tell an AI agent: “I need a new winter jacket. Waterproof, under £150, something…
Read more