The Hidden Labour Behind Every “AI-Powered” Feature
Every time a company announces an “AI-powered” feature, there’s an unspoken second half of that sentence that almost never gets said out loud: powered by…
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Every time a company announces an “AI-powered” feature, there’s an unspoken second half of that sentence that almost never gets said out loud: powered by…
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Open any major retailer’s “AI shopping assistant” right now and try something simple: describe what you actually want, in your own words, the way you’d…
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Imagine you wake up on Saturday morning, open your phone, and tell an AI agent: “I need a new winter jacket. Waterproof, under £150, something…
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Let’s start with something that’s easy to miss: Amazon’s recommendation engine is genuinely extraordinary. The engineering behind it is world-class. The data it runs on…
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I want to say something that might be unpopular in a space where everyone is racing to announce their AI strategy. Most AI in ecommerce…
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You’ve felt it without knowing what it was called. The checkout timer counting down while you’re still deciding. The pre-ticked box for the insurance you…
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Every major technology shift produces the same pattern. The companies that win aren’t the ones that adapt to the new technology. They’re the ones that…
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Open any tech company’s website right now and count how many times the word “AI” appears. On most of them, you’ll lose count before you…
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